How many popups does it take to get your health benefits?
Thursday, August 02, 2007
I find that internal sites and "logistics" sites (e.g. travel) tend to have a crazy number of popups for no reason. Seriously, don't the people at these companies use the Internet? There is a place an time for a popup, but these guys go nuts. Here's the popup count for a typical "view my claim status" on Intel's (outsourced) health benefits site:
- Go to the home page. Browser reports that a popup was blocked. Whatever this is, it's irrelevant to what I'm doing. I've never viewed this popup.
- Click login. A popup window appears to collect my user/password. The original screen is not used again.
- Click "manage my account". Another popup. At least in this case, the old screen is marginally useful, as I could go back to it to get to another transaction (like changing my address vs. managing claims, where I am now). Of course, I've never gone in to do more than one thing at a time, so leaving this window is useless to me. I'm now at 3 pages open and haven't even gotten to my claim yet.
- Click my account (flexible spending account), and claims, without popups. Awesome. These are 2 out of 4 mouse clicks on the site that did not generate popups.
- Click the claim to see details. Another (blocked) popup, but this one actually is important and the only popup that I might make an argument to keep, as it is intended for very detailed information, has a 2D barcode and is generally printed out, then closed.