Odd marketing move
Wednesday, September 27, 2006
I came home today to find a UPS 2nd day air envelope at my front door. Not expecting anything, I went ahead and opened it up to find a letter from Verizon trying to get me to sign up for their FIOS service. Well, I already have FIOS, it works pretty well now that I think I have the kinks out of it, and so I'm not sure it was worth the crazy amount it probably cost to do a direct mail solicitation using UPS 2nd day air.
Of course, I'm blogging about it, so maybe it wasn't a bad move?